What was once niche has become the norm – from assimilation to a multicultural nation, from minority to mainstream. We’re bigger, bolder and more influential than ever before – the spice of daily life. There is a new definition of being Hispanic in America.
Our brand embodies the spirit and innate values of Hispanic culture: passion, courage, ingenuity, tenacity. We have an opportunity and a responsibility to evolve with our community, broaden our input and our output, expand our possibilities. We have a focus that resonates with the diverse Hispanic community – at UCI, in America and beyond.